How To Increase Business Via Loyal Card Mailers

Buying and selling is a part of every business. However, one cannot just thrust the product into the customer’s hands and ask for payment. It is essential to pack the items properly so that the product is not damaged or lost in the way. Unfortunately, the busy retailers and even online sellers do not find the necessary time to ensure that the packaging of their products is done perfectly. The best way to earn the trust of their customers and enhance their reputation would be to outsource the packaging needs to a company that has proved to be one of the best in this area.

How important is packaging of a product?

· Protection- A product must be in perfect condition when the consumer unpacks it for the first time. Whether a customer is going to carry it home or the retailer needs to ship it to a particular destination, it needs to be undamaged and fit for use always. The professional packers therefore ensure that the product is kept water tight and is able to resist a few jolts and shudders en route its destination. However, different items needs to be packed differently and the pro would have to know the nature of the product well before beginning to pack it suitably.

· Freshness – Shoppers prefer to buy fresh food items and produces usually. The items need to be packaged in accordance with the regulation so that it remains fresh for a long time. While almost all such products come with storage instructions on the packet, it is the onus of the seller to ensure that the product remains fit for human consumption for a maximum period. A professional would be sure to make use of different materials and packaging specific items such as shrink films, cooling or oxygen free packaging as per the need. Ice packaging is also the norm for shipping fish, meat and other perishable products when the items need to reach far off locations.

· Customer Service- an aesthetically pleasing package draws the eye and pleases the mind. Most shoppers expect to have their products put into beautiful bags or artistically created packets that leave a lasting impact. Having a professional packaging company take care of the needs is likely to endear the seller to its customers making them come back regularly for purchasing simiilar items.

· Advertising- Having the sold products packaged both functionally and aesthetically captures attention of numerous people. Adding a logo or the name of the company in bold lettering adds to the appeal and gets to be remembered by a number of individuals who may or may not be part of the target group. It serves as a free form of advertising that works wonders especially for obtaining new clients.

Being visible is half the game won when it comes to advertising a brand. One of the most effective ways to do it would be to send loyal card mailers thus ensuring an increase in sales. 

Advantages of Hiring a Kitting and Fulfillment Company

The world has moved on with various orders being processed more speedily to reach the customers within record time. There is a plethora of online businesses in operation today with innumerable man hours being required to finalize the packages so that they can be shipped to their destinations ASAP. The top ecommerce operators have realized the benefits of getting the required kitting and fulfillment responsibilities outsourced to highly experienced companies thus making it simpler for the said company to get on with their actual business.

Sure, the term may sound a bit strange but there is no avoiding it especially for people who aspire to make their online stores profitable. Kitting can be defined as a procedure wherein a number of individual items can be packaged neatly so that the bulk is greatly reduced. This not only helps in more effective handling of the products but also decreases the weight greatly resulting in cutting down of shipping charges drastically too.  Preparing several kits holding a multiple identical products is the norm that has taken the online business by storm lately. However, most of the ecommerce business owners are not inclined to hire too many staff members. They have to find an able partner or service provider who would be able to assist them by putting the ordered products in kits thus enabling them to fulfill their responsibility perfectly.

Reasons to hire a kitting & fulfillment service provider

· Focusing on core responsibilities- A business needs to function on many levels simultaneously. Having the responsibility of kitting being taken care of by professions is sure to provide the business owner with more time to concentrate on the core business issues. Trying to launch new products, creating brand awareness and improving the quality of the existing products should not be postponed on account of being held up due to kitting.

· No Hiring  of Additional Staff- True, the art of kitting properly can be mastered easily but having to hire a number of staff members who would be concentrating on kitting only can be a loss making venture. The ideal way to get it done would be to delegate the entire task to a company that has proved its merit in this particular field.

· Quality- Outsourcing the kitting needs to another company will have the said business owner enormously relieved. Having a department dedicated to the task helps of course but the orders are not likely to be the same throughout the year. Every business experiences heavy and lean periods and having to pay the idle staff members when there is not much work is likely take its toll on the profits. Hiring an external company on the contrary can prove to be hugely beneficial as the company would have its own personnel to take over the onus. The company will also make sure to train its own staff so that the work is done speedily with no loss of quality.

Thankfully, the online stores do not have to look elsewhere when it comes to kitting or card affixing. The same company can handle both the functions equally well along with folding, inserting and mailing the cards to the customers.