How to Attract Customers With Neon Signs in Boston and Worcester

Business experts say that retail businesses have just 3 seconds to create a desirable impact on their present and potential customers. Therefore, retail companies need to pay a lot of attention to indoor signs to create the right impressions on the minds of their targeted audience. Signage design and content need to be planned out well, and this is where one needs to rely on professional companies that specialize in indoor and outdoor signage for businesses.

Secrets of a good sign design

Professionals in indoor signs in Boston and Worcester suggest one should consult experienced companies in the field to get custom signs created for them. When one is creating indoor signs for the retail business, less is powerful. This means that instead of using a number of sentences, one should choose just a few words to send out the advertising message to the audience.

Size and font

Choosing the right font and size for the indoor retail sign is not as simple as it seems. A particular size and style of font might look really pretty and attractive on the computer screen; however, when printed, it might be challenging to read. Professionals in indoor and outdoor signage suggest clients should stay away from fonts that are too fancy and have many colors. These fonts do not create a desirable impact and end up confusing the poor customers more.

Another important consideration one needs to take for their business is the size of the font. The distance from how far the targeted audience will read the sign will influence its font. It should be at least an inch tall for every ten inches of distance that will be viewed. This is equal to approximately 72-pt letter font that one sees in Photoshop. If the font size of the sign is too small, older adults or those people with problems in vision will face trouble to read them.

The same rule applies to neon signs

Professionals in neon signs in Boston and Worcester state the above rules also hold true for a neon sign too. Besides, font and size, the color of the sign will greatly influence its visibility and legibility. When outdoor signs are being designed, the color combinations have to look good in the mid-day sun. Corporate colors that are contrasting in nature will give businesses the best legible effects. Experts recommend the following combinations of color to create the maximum positive effects-

1. White font on blue background

2. Black font on white background

3. The green font on white background

4. The yellow font on black background and

5. Black font on yellow background.

Placement of the business sign

The placement of the sign is crucial. If the business store has tinted windows, drivers might miss the sign as it appears illegible. It is prudent to remove a section of the tinted glass and fix the sign there for maximum visibility.

Businesses should test place the sign to evaluate the spot where they can get the maximum exposure. One of the best places for a business to keep an indoor sign is beside the cash register, like the ones that have content written for returns of goods with its rules.